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Respected industry leader
Demonstrated knowledge and experience to take your business to the next level
Deane has played an important role in collaborating, advising and working with international, national and state sporting organisations, major stadia, multiple leagues, sporting clubs, athletes, commercial partners, major events, businesses, brands, government agencies & community program/causes.
Deane continually strives to strategically align his clients with associate (alliance) partners, suppliers, contacts or other great businesses that can help you achieve your business goals through his very strong professional and personal networks.
Organisations we’ve worked with
Selected projects
Deane’s impact and legacy has been profound in shaping the growth of the West Coast Eagles over the past two decades.
He has overseen the commercial negotiation of the Perth Stadium user agreement, directed major strategic projects, created a range of fan-first stadium experiences and played a major role in the evolution of the club’s visual identity and brand strategy.
Here’s a snapshot of the key projects Deane has been an integral part of over the past two decades.
Optus Stadium
Advisory to the most beautiful sporting facility in the world.
Kojo Eagle Attack
Creating unforgettable live experiences.
West Coast Eagles
“Evoke the past to create the future.” The story behind the new logo of the West Coast Eagles.
Toyota RAV4
A world-first laser-light show promoting the new Toyota RAV4 SUV at Optus Stadium.
Testimonials
Deane’s impact and legacy has been profound in assisting the West Coast Eagles shape the club over the past two decades. He has been an integral part of the growth of the organisation, directed major strategic projects, and played a vital role in the success of the club, culminating in Premierships in 2006 and 2018.
Chief Executive and Director, West Coast Eagles Football Club
The transition to the ‘real world’ was harder than I could have ever imagined.
As brutal as it is, there aren’t enough people and resources to make sure the players who are gone at the end of the season are doing OK daily.
As brutal as it is, there aren’t enough people and resources to make sure the players who are gone at the end of the season are doing OK daily.
2018 AFL Premiership Player and Media Personality
Deane is the ultimate professional. He played a significant advisory role to the State Government in the planning, design, negotiation and development of the Perth Stadium project that shaped the new economy for football in WA over the next 50 years.
Former Director General, Western Australian Department of Sport and Recreation
What distinguishes Deane above other senior executives is his dynamic and collaborative approach to drive continuous improvement and innovation. His progressive and built-in-flair for creative thinking inspires greatness in others.
Chief Executive Officer, Kojo Sport
When adversity strikes, or when others may procrastinate, Deane tackles problems head-on and resiliently drives the end result to a winning conclusion. Whenever Deane is involved, success is sure to follow.
Senior Partner, DFK Gooding Partners and former Premiership Chairman of the West Coast Eagles Football Club 2002 to 2007
Deane's consultancy services to support the establishment of the Josh Kennedy Foundation were exceptional. Deane's effective strategic and collaborative approach, and ability to meet project milestones exceeded our expectations. His expertise in business planning proved invaluable and has helped create a clear direction for the Foundation and ensured it has the base to become successful for many years to come.
Founder, JK Foundation
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